Evidence That Demands a Verdict
This headline is a book title that is fitting in today’s environment even though it was written over 40 years ago. The author, Josh McDowell, has been instrumentalin challenging the baseline of how to...
View ArticleWhen Opposites Attract
A short list of opposites can help us make a major point in decisioning. These are actually decisions on auto-pilot. Opposites War – Peace Black – White Start – Stop Good – Evil Begin – End Life –...
View ArticleWhat Will I Tell My Neighbors?
“Once someone makes a decision about your cause or your product or your resume, it’s almost impossible for you to persuade them that they may have been initially wrong. You’re no longer asking them to...
View ArticleTags that Decide
If you will be exercising your voting right in the very near future, here are a few due diligence tags worth considering before you cast your decision: “The Latest Polls Say…” How many times a day do...
View ArticleSenior v Junior Decisioning
“Could brain changes may make older people more prone to scams?” “The findings appear to agree with what experts on scams and the elderly have long noticed, says Doug Shadel, Washington state director...
View ArticleShould You Rethink the *MODEL?
At the core of the book Zillion Dollar Thinking, is the MODEL for making objective decisions. It was designed to be a simple, effective, memorable, repeatable and transferable concept. The research...
View ArticleCompletely Sure and Completely Wrong
Discovery We all know them…family, friends, associates and countless others (maybe even me). Their mantra is often “I know what I’m doing, so get out of my way.” In other words , they are totally sure...
View ArticleShe May Not Be Who She Says
Discovery “Absolutely Guaranteed for Life” “Never Before…Never Again” “Bigger…Brighter…Stronger” “Always…Everyone…Anytime” How many times have you fallen for an alluring and magnetic headline or...
View ArticleFrom Dufnering to Sethnering
Discovery As an Auburn grad, the visual of Dufnering [Jason Dufner, pro golfer] brings back images of a long frat night of partying and consequent complete melt down in the back halls (like a raw...
View Article2015 International Toy Fair…Magic 8 Ball…High Risk
In the book, Zillion Dollar Thinking, the “Forward and Fast Forward” chapter sites the American International Toy Fair of 2004 (over ten years ago). The comparison was how far we have advanced from the...
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